RT E-Newsletters


Recipients of RT’s e-newsletters are hungry for timely industry-specific information. Your advertising message will be in front of the most elite audience, a qualified group of professionals in respiratory therapy community who stay on top of their game!

You benefit from reaching an audience that engages with our content monthly, weekly, and daily.

  • Delivery Rate 99.6% 99.6%
  • Open Rates 12.67% 12.67%
  • Overall Click Rate 17.6% 17.6%
Respiratory Report Weekly E-Newsletter

Every Thursday, RT delivers the latest articles to your inbox. We take an in-depth look at new products, management tips, treatment best practices, technology advancements and other timely articles specifically tailored to our audience.

BannerPlacementSizeMax. SizeCost
LeaderboardZone 1728x9045kb$2,680
LeaderboardZone 2728x9045kb$2,010
LeaderboardZone 3728x9045kb$1,340
LeaderboardZone 4728x9045kb$1,080
LeaderboardZone 5728x9045kb$940
RT Now Newsletter

RT Now is delivered every Monday, Tuesday, Wedsenday, and Friday. A combination of news from around the web and time-sensitive product, research, and company news, these 5 to 7 news briefs give professionals the information they need to start each workday.

BannerPlacementSizeMax. SizeCost
LeaderboardZone 1728x9045kb $8,942
LeaderboardZone 2728x9045kb $6,707
The Top 10 Monthly E-Newsletter

Site analytics give us the capability to see our website’s 10 most popular stories in any given time frame. Monthly, we highlight these stories in a dedicated e-newsletter. You benefit from being associated with the best-received stories of the month. And since we already know these stories are popular, higher than normal open rates ensure greater visibility of your brand. Also, ask us about sponsoring The Top 10 Stories of the Year e-newsletter.

BannerPlacementSizeMax. SizeCost
LeaderboardZone 1728x9045kb$1,340
LeaderboardZone 2728x9045kb$940
LeaderboardZone 3728x9045kb$610

Sponsored Eblasts


Purchasing a sponsored eblast is the perfect way to get your message directly to professionals. Buy a sponsored 3rd party eblast to get an exclusive message without competing with other advertisers or, around major industry events, buy into a multi-sponsored eblast (such as to promote your tradeshow booths).

  • Delivery Rate 99.6% 99.6%
  • Open Rates 13.27% 13.27%
  • Click Rate 6.9% 6.9%
Single Sponsor Blast

Drive traffic to a particular product or special offer by renting RT’s email list. You own the message and don’t share that e-mail with anyone else. Time it to meet your specific needs for product launches or special offers that have expiration dates.

Current List: 18,547  (3 month average)

Rates: $300 CPM  (cost per thousand)

Need help building out your sponsored eblast? Provide us the content and we will do the rest (production charges starting at $200 per blast).

*Available dates for sponsored blasts are limited. Production charge will vary based time needed to build. Contact us for a quote.

Multi-Sponsored Eblasts
RT sends out strategically timed multi-sponsored eblasts throughout the year, generally timed with tradeshows, product category growth, and time-sensitive critical industry topics. Be part of these high impact eblasts. Each allows you to craft a custom marketing message.

Advertisers will provide the following content.

Logo or Product Image (based on blast type) – 175×175 pixels
Title Line – 100 Characters Max
Body Copy – 300 Characters Max
Contact Line – 100 Characters Max (for trade show focused blast, please include a booth number)

Rates: $400 per listing