RT E-Newsletters
Overview
Recipients of RT’s e-newsletters are hungry for timely industry-specific information. Your advertising message will be in front of the most elite audience, a qualified group of professionals in respiratory therapy community who stay on top of their game!
You benefit from reaching an audience that engages with our content monthly, weekly, and daily.
Benchmarks
- Delivery Rate 99.6%
- Open Rates 12.67%
- Overall Click Rate 17.6%
Respiratory Report Weekly E-Newsletter
Every Thursday, RT delivers the latest articles to your inbox. We take an in-depth look at new products, management tips, treatment best practices, technology advancements and other timely articles specifically tailored to our audience.
| Banner | Placement | Size | Max. Size | Cost |
|---|---|---|---|---|
| Leaderboard | Zone 1 | 728x90 | 45kb | $2,680 |
| Leaderboard | Zone 2 | 728x90 | 45kb | $2,010 |
| Leaderboard | Zone 3 | 728x90 | 45kb | $1,340 |
| Leaderboard | Zone 4 | 728x90 | 45kb | $1,080 |
| Leaderboard | Zone 5 | 728x90 | 45kb | $940 |
RT Now Newsletter
RT Now is delivered every Monday, Tuesday, Wedsenday, and Friday. A combination of news from around the web and time-sensitive product, research, and company news, these 5 to 7 news briefs give professionals the information they need to start each workday.
| Banner | Placement | Size | Max. Size | Cost |
|---|---|---|---|---|
| Leaderboard | Zone 1 | 728x90 | 45kb | $10,520 |
| Leaderboard | Zone 2 | 728x90 | 45kb | $8,040 |
The Top 10 Monthly E-Newsletter
Site analytics give us the capability to see our website’s 10 most popular stories in any given time frame. Monthly, we highlight these stories in a dedicated e-newsletter. You benefit from being associated with the best-received stories of the month. And since we already know these stories are popular, higher than normal open rates ensure greater visibility of your brand. Also, ask us about sponsoring The Top 10 Stories of the Year e-newsletter.
| Banner | Placement | Size | Max. Size | Cost |
|---|---|---|---|---|
| Leaderboard | Zone 1 | 728x90 | 45kb | $1,340 |
| Leaderboard | Zone 2 | 728x90 | 45kb | $940 |
| Leaderboard | Zone 3 | 728x90 | 45kb | $610 |
Sponsored Eblasts
Overview
Purchasing a sponsored eblast is the perfect way to get your message directly to professionals. Buy a sponsored 3rd party eblast to get an exclusive message without competing with other advertisers or, around major industry events, buy into a multi-sponsored eblast (such as to promote your tradeshow booths).
Benchmarks
- Delivery Rate 99.6%
- Open Rates 13.27%
- Click Rate 6.9%
Single Sponsor Blast
Drive traffic to a particular product or special offer by renting RT’s email list. You own the message and don’t share that e-mail with anyone else. Time it to meet your specific needs for product launches or special offers that have expiration dates.
Current List: 18,547 (3 month average)
Rates: $300 CPM (cost per thousand)
Need help building out your sponsored eblast? Provide us the content and we will do the rest (production charges starting at $200 per blast).
*Available dates for sponsored blasts are limited. Production charge will vary based time needed to build. Contact us for a quote.
Multi-Sponsored Eblasts
Advertisers will provide the following content.
Logo or Product Image (based on blast type) – 175×175 pixels
Title Line – 100 Characters Max
Body Copy – 300 Characters Max
Contact Line – 100 Characters Max (for trade show focused blast, please include a booth number)
Rates: $400 per listing